What is a Marketing Funnel

What is a marketing funnel and why is it important for every marketer online create one?

It's a strategy for marketing to encourage prospective customers to purchase products from your company. It's a sales process in which visitors come to your blog to seek information that could solve a problem. You can build a relationship by using specific tools.

This will help you know the wants and needs of each user. This will enable you to provide the most relevant information possible for all users. When you have gained a visitor's trust the visitor will feel more confident purchasing items. The visitor then transform into a buyer.

Many customers turn into loyal customers over time, and are more likely to purchase each item on your site. A marketing funnel includes all of the steps required to convert a regular visitor to your website into a loyal customer and purchase every item that you sell.

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This is the main objective for any online marketer. A well-designed funnel will accomplish this easily.

You have your marketing resources catching people's attention and drawing them into the funnel. When they fill out your PERSONAL questionnaire, they are automatically enrolled in into the funnel. Because nobody is going to sign up on your company's lead capture page. I have said "personal". They want to join a leader and not a company.

The page for lead capture is the entrance into the funnel. When they click the "Sign up Now" or "Enter Here" button, they are entered into an entirely new idea of network marketing.

The most important thing is that they're qualified to do it. It's their choice. You've not sold them anything, except that you're a leader, mentor and someone who will show them how to get more leads, and more money into their business.

This is how a typical funnel works.

On the "front-end" you have a free offer to attract and qualify people who may be interested in purchasing your products further down the sales funnel. You must register to receive the product (also called opt in) and then enter your email address and name. They will then be added to your email marketing list.

Now that you have the contacts in your account, you are able to send related offers to them.

By signing up for the free offer will take them to a page with low-price offers or what's called"a "trip wire offer". This is the point where they go into the "back-end of the funnel."

They are taken to another similar offer with a lower price if they purchase the low-priced offer (also called an upsell). The person will also be transferred to the next product when they purchase the same deal at a higher cost. You can continue this process for a number of more.

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