The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been a part of traditional marketing and business. It seems like the topic of funnels in Internet-based business is becoming more popular.
The truth is that people want to learn more about this marketing strategy and how they can apply it to their online marketing campaigns. Continue reading to learn more about the sales funnel to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. In this case, the use of the term funnel is to visually and describe the process of selling from beginning to its end. It has a broad entry point for potential customers called "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the bottom. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't competent, will be at the top of the funnel. They may need your products or services but haven't been approached before. By the end of this funnel, several sales and offers later, you've gotten folks who have purchased the product or service you offer and made purchases as well.
The effectiveness of a lead generation funnel is also due to the capability to monitor the actions of your prospects at various stages of the sales process. The sales funnel permits you to anticipate the amount of potential customers that will ultimately become customers by calculating the prospects who are qualified at each stage.
A sales funnel can help you see the areas where your sales strategy fails or succeeds, or whether your campaign isn't attracting enough customers. This data will help you determine what your primary goal should be and how to keep sales at the right amount. It's used as a method to gauge and manage the customers sales process.
The Front - End or Sales Funnel The top
The top of your sales funnel must be the most active part of your process. This area requires consistent testing. There is no limit of front-end concepts. Your imagination and resources are your only limits.
The main objective of the front-end is going to be to draw potential customers and convert them into buyers later on in the sales process.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you provide. This is where the potential customer, also known as an "Unqualified Prospect" is now a qualified lead. They have taken a step that shows that they may be interested in your product or service.
For your front-end to be efficient, you need to drive specific traffic to your site blog, website or squeeze page. The most efficient methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and forums, blogging, content marketing and more.
There are a variety of methods to "qualify" an "unqualified potential customer. One of the most effective ways to qualify prospects is to create a squeeze page. It allows you to offer something of value related to your product which users can receive for free, or at a significantly reduced price in exchange for their email address and name. You can select from reports and newsletters, as well as video and e-mail course.
It is clear that the front-end is where customers are drawn to your sales funnel. Now what about the back-end?
The Back-End, or Bottom of The Funnel
The back-end, or bottom of the funnel is where the majority of profit and sales take place. It usually contains your higher priced products. They all belong to the same niche, but in a different format like audio, video or live interactions.
The main distinction between the front-end of the service and the back-end is the type or price of the client.
Although it's the case that a small percentage of people will enter your front -end however, just 1-2% of them will end up in your back-end. This is due to a small few people will spend a larger amount of money.
Products and services that are front-end may cost less than $100, however back-end products, services and products typically cost between 100 and 1000 dollars. The back or bottom of the sales funnel is your main source of revenue for an Internet business. It's also the most predictable area of this sales process.
The sales funnel can be as simple or complex as you would like it to be, so long as you have the right resources and creativity.
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